Is a Financial Advisor Worth It in the Age of Robo-Advisors and Social Media Gurus?

Philip Kim CFP®, ChFC®, CLU®, RICP®, CRES |

In today's digital age, navigating the complexities of personal finance can feel overwhelming. With the rise of robo-advisors and the constant buzz of financial advice on social media, you might wonder if a traditional financial advisor is still relevant. While these new tools offer convenience and accessibility, they come with limitations that a qualified financial advisor can address.

Robo-advisors: These automated platforms use algorithms to manage your investments based on your risk tolerance and financial goals. They offer a low-cost, hands-off approach, making them suitable for some investors. However, they lack the personalized touch and nuanced understanding that a human financial advisor can provide. Robo-advisors struggle to account for your unique circumstances, life goals, and emotional biases that can influence financial decisions.

Social media: While social media can be a source of information, it's important to approach financial advice with a critical eye. The information you see online may be biased, outdated, or simply not applicable to your specific situation. Following unqualified individuals or succumbing to FOMO (fear of missing out) on the latest investment trends can lead to costly mistakes.

The Value of a Human Financial Advisor:

A qualified financial advisor brings a professional blend of experience and human connection to the table. They can:

  • Develop a personalized financial plan: Tailored to your individual goals, risk tolerance, and financial situation.
  • Offer comprehensive financial guidance: Encompassing investments, retirement planning, tax and estate planning strategies.
  • Provide ongoing support and guidance: Helping you navigate market fluctuations, life changes, and evolving financial needs.
  • Acting as a trusted Advocate: Offering objective advice and helping you make informed decisions based on your unique circumstances, not emotional impulses.
  • Hold you accountable: Keeping you on track with your financial goals and motivating you to make smart financial choices.

Finding the Right Financial Advisor:

Choosing a financial advisor is a crucial decision. Look for someone who is:

  • CFP®/Fiduciary: Legally obligated to act in your best interests.
  • Unbiased: Provide an open platform of strategies and individual solutions.
  • Experienced and qualified: Holds relevant certifications and has a proven track record.
  • A good communicator: Someone you feel comfortable discussing your financial goals and concerns with.

The Bottom Line:

While robo-advisors and social media can play a role in your financial journey, they shouldn't replace the personalized guidance and capabilities of a qualified financial advisor. If you're looking to achieve your financial goals with confidence, consider seeking the support of a professional who can help you navigate the complexities of your financial future. Remember, your financial well-being is too important to leave to chance or the latest online trend.


This article was curated by Signature Wealth Concepts and is being provided for informational purposes only based on our general understanding of the subject matter. It does not constitute a solicitation or offer of any particular product or service and is not intended, and should not be relied upon, as insurance, investment, financial, tax or legal advice. 
Duly registered and duly licensed financial professionals with Signature Wealth Concepts offer securities through Equitable Advisors, LLC (NY, NY 212-314-4600), member FINRA/SIPC (Equitable Financial Advisors in MI & TN); offer investment advisory products and services through Equitable Advisors, LLC, an SEC-registered investment advisor; and offer annuity and insurance products through Equitable Network, LLC (Equitable Network Insurance Agency of California, LLC; Equitable Network Insurance Agency of Utah LLC; Equitable Network of Puerto Rico, Inc.). Equitable Advisors and Equitable Network are affiliates and do not provide tax or legal advice or services. You should contact your personal tax and or legal advisors regarding your specific situation before taking action. Signature Wealth Concepts is not owned or operated by Equitable Advisors or Equitable Network. PPG - 6430955.1 (3/24)(Exp. 3/26)